• Developed and executed a cohesive social media content strategy aligned with brand standards and business goals.

• Managed Instagram account growth, posting schedules, and content calendars.

• ​Planned and produced promotional content for services, specials, and seasonal campaigns.

• Analyzed performance metrics (engagement, reach, saves, clicks) to optimize content strategy.

• Collaborated with in-studio staff to capture behind-the-scenes, service, and client-focused content.

• Stayed current on social media trends to ensure content remained relevant and competitive.

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